One & Only
Refined yet relatable
One & Only is a restaurant and bar in Madison, WI that takes its name from the previous restaurant at the location, which was a neighborhood staple. They wanted the atmosphere of the restaurant to be approachable fine dining—somewhere you can take the family and treat yourself to a fancy cocktail—and the branding needed to reflect that. Beyond the primary logo they also needed additional versions for social media, coasters and napkins, menus, and primarily a hand painted / gold leafed logo on their front window. In addition to designing this logo I was also asked to press the file in a specific way for the muralist to use as a guide. The project was extremely successful, resulting in a clear and readable logo that subtly reflects the finer quality of food and drink. A memorable brand aesthetic in a flooded industry, the logo is truly the one and only.
Project Overview
Client / Industry: One & Only, restaurant and bar
My Role: Designer
Goals: Create a primary logo with variations branching off for foreseeable needs such as coasters, menus, and social media.
Deliverables: Primary logo with various digital and print formats and sizes, accompanied with a square ratio secondary logo and an alternate logo used for window lettering.

primary logo

menu header design

square ratio logo

secondary logo used for cocktail napkin

window logo design

hand painted / gold leafed window design