Sorry they’re late…

Sometimes creative folk need to be boxed in - too many options makes our cat brains short out. When DynaVap needed to promote their new colored sleeves for their Vongi vaporizer, I was faced with that problem. No creative direction given, little work time allotted, and the color of the sleeves was a mystery until they were given to me late - the day of the photoshoot. Armed with an empty studio, an afternoon, and some acrylic mediums, I mixed paints and let gravity do the work. I approached the project this way for several reasons: it allowed for any variety of color of sleeves, it made for the most efficient method of obtaining studio product photography and photo assets for the ensuing social campaign, and it easily blended the visual aesthetic with the voice of the social campaign.